The Pros And Cons Of Hiring Freelancers For Your Business

Staff Writer

4 min, 16 sec read


Aristotle was quoted as saying: "Pleasure in the job puts perfection in the work." When considering hiring a freelancer, it is always good to note that they generally love what they do and that, more often than not, the services they provide is proof of this theory.

Sure, there can be downsides to hiring a freelancer, as with anything, there are always risks to be considered.

In this article, we'll run through the pros and cons of hiring a freelancer or a contractor for your business.

Let's start with the basics...

The pros and cons of hiring freelancers for your business

How to Hire a Freelancer

While freelancers provide a range of quality services such as web development, content creation, and SEO, it would be best to hire a freelancer through a reputable recruitment agency.

In business, you often get what you pay for, and quality service is one of those things.

Besides paying for an excellent service, it is always wise to have a background check before hiring – and hiring someone in your own capacity hardly leaves much time to do a thorough background check.

The Pros of Hiring a Freelancer

Let's talk about flexibility.

Freelancers provide employers with flexible hours in a wide variety of niches across digital marketing and business as a whole.

Freelancers also decrease the risk for your business; for example, if obligations are not met, the termination process is much more straightforward than a permanent employee.

In short, your business incurs less cost as a result of employing a freelancer.

Tech companies looking to hire a freelance programmer, for instance, are more likely to save money in the long run. Freelancers also help alleviate some responsibilities and allow permanent staff to focus on more pressing business matters.

High-quality work is also one of the benefits, albeit listed as a disadvantage below.

The benefits of hiring freelancers are that they are independent specialist contractors who represent themselves and are more than likely to take a project, job or task seriously.

Another great advantage is that there is a large pool of freelancers globally, giving you access to digital talent around the world.

Digital marketing agencies can hire remote freelance content writers to engage audiences whilst start-up eCommerce companies can hire freelance web designers to create a user-friendly website.

The possibilities that freelancers represent for an evolving digital landscape are growing.

Now more than ever, their services are proving to add value and innovation in a competitive digital marketing environment.

The Cons of Hiring a Freelancer

Because freelancers work for themselves, there are a few risks involved.

These are, but not limited to; little to no supervision, uncertainty in the quality of work, loyalty to the company, training or lack thereof.

Freelancing, for many, is a journey of unlearning and relearning depending on the client.

Businesses that hire SEO freelancers or are looking to hire freelance web developers all face the same disadvantages.

The trick is to find the right individual who will contribute to the vision of your business.

Is hiring a freelancer the right decision for you? Here is an overview of the pros and cons:


  • Flexibility
  • Fewer costs
  • Variety in niches
  • High-quality work


  • Lack of supervision
  • Lack of work ethic
  • Uncertainty in quality of work

Hiring a freelancer or a contractor through a reputable digital recruitment agency is more likely to result in the pros outweighing the cons. These agencies enable the employer to find the best-suited candidate, based on their requirements.

Freelancers registered on a digital recruitment platform are vetted and interviewed to make sure that they fit the specified role.

To assist the hiring process, you will also be provided with a freelance-specific contract for your new hire.

With the explosion of digital marketing needs after 2020, there has been a monumental shift in how business is conducted.

As more companies begin to navigate business online and through digital services, freelancers are slowly starting to dominate local and international markets and more companies are offering contract positions rather than permanent.

Whether your business is looking for a freelance graphic designer to create new brand guidelines or digital assets, like an animated logo, or a trusted banking institution is looking to hire an app developer, the need for freelancers across different industries is growing.

Growing and maintaining a digital presence can be difficult with 'business as usual' operations taking up most of your day.

However, with more people going online to purchase products and services, it is beneficial to use a reputable digital recruitment agency to hire a freelance SEO expert to monitor your web page Google ranking to ensure your business appears in people's searches.

This will not only ensure the right person is hired and help sales, but it will also reduce the added responsibility on permanent staff and save your company money in the long run.

Salt is a leading recruitment agency that has a network of offices and recruitment specialists around the globe.

The Salt Talent Portal and consultants who specialise in niche digital markets allow employers to find freelancers that are best suited to their business needs.

It doesn't matter if you are looking to hire a marketing freelancer or developer, Salt can help you find the best talent suited to the job.